What is engagement rate by reach?
Engagement rate by reach compares interactions with the number of unique accounts that saw a post. It is useful when reach varies a lot from post to post.
How to use the engagement rate by reach calculator
Type your numbers into the fields above and the result updates as you go. Copy it into a report, or share a link that opens the calculator with your numbers already filled in.
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Frequently asked questions
Why is my reach-based rate higher than my follower-based rate?
Reach is usually smaller than your follower count, because not every follower sees every post. Dividing by a smaller number gives a higher percentage.
Where do I find reach?
Most platforms show reach in each post's insights or analytics panel. Make sure you use the reach for the same post as the interactions.
Results are estimates based on the numbers you enter and are not financial advice.