All calculators
14 free tools for engagement, ad costs and audience growth. Pick one and get your answer in seconds.
Engagement & Reach
Measure how much of your audience reacts to and watches your posts.
Engagement Rate Calculator
Enter your follower count and the reactions on a post to get its engagement rate.
Video View Rate Calculator
Enter views and impressions to see what share of viewers actually watched your video.
Engagement Rate by Reach Calculator
Enter interactions and reach to see how many of the people who saw your post engaged with it.
Ad Cost Metrics
Work out click rate, CPM, CPC and return on ad spend for paid social campaigns.
CTR Calculator
Enter clicks and impressions to get your click-through rate.
CPM Calculator
Enter spend and impressions to get the cost for every 1,000 impressions.
CPC Calculator
Enter spend and clicks to get your average cost per click.
ROAS Calculator
Enter ad revenue and ad spend to get your return on ad spend.
Conversion Rate Calculator
Enter conversions and clicks to see what share of visitors completed your goal.
CPA Calculator
Enter ad spend and conversions to get the average cost of each customer or lead.
Break-Even ROAS Calculator
Enter your profit margin to find the lowest return on ad spend that still breaks even.
Audience Growth
Project follower growth and see what each new follower costs you.
Cost Per Follower Calculator
Enter what you spent and how many followers you gained to see the cost of each one.
Follower Growth Calculator
Enter your followers, a daily growth rate and a number of days to project your audience.
Follower Goal Calculator
Enter your followers, your goal and a daily growth rate to see how long the goal will take.
Follower Churn Rate Calculator
Enter followers lost and followers at the start of the period to get your churn rate.