What is CTR?
Click-through rate shows how often people who saw your ad clicked it. It is a quick check on whether your creative and audience match.
How to use the ctr calculator
Type your numbers into the fields above and the result updates as you go. Copy it into a report, or share a link that opens the calculator with your numbers already filled in.
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Frequently asked questions
How do I improve CTR?
Test one change at a time: the image or video, the first line of text, the call to action or the audience. Compare results over the same number of impressions.
Is CTR the same as conversion rate?
No. CTR counts clicks per impression. Conversion rate counts completed goals per click.
Results are estimates based on the numbers you enter and are not financial advice.