What is engagement rate?
Engagement rate shows what share of your audience interacted with a post. Because it is a ratio, you can compare a small account with a large one on equal terms.
How to use the engagement rate calculator
Type your numbers into the fields above and the result updates as you go. Copy it into a report, or share a link that opens the calculator with your numbers already filled in.
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Frequently asked questions
What is a good engagement rate?
A good engagement rate is one that beats your own past average. Benchmarks vary by platform, niche and account size, so compare against your own history and similar accounts rather than a single universal number.
Should I divide by followers or reach?
Dividing by followers measures engagement against your whole audience. Dividing by reach measures it against people who actually saw the post. Pick one method and keep it consistent when you compare posts.
Results are estimates based on the numbers you enter and are not financial advice.