What is CPC?
CPC is the average price you pay for each click on an ad. Track it by campaign to see which audiences cost more.
How to use the cpc calculator
Type your numbers into the fields above and the result updates as you go. Copy it into a report, or share a link that opens the calculator with your numbers already filled in.
Related calculators
You may also want the ctr calculator, cpm calculator, roas calculator. Browse everything in ad cost metrics calculators.
Frequently asked questions
Is this my bid or my actual cost?
It is your actual average cost, worked out from what you spent and the clicks you received. Your bid is a separate setting.
How do CPC and CPM relate?
CPM = CPC × CTR × 10. A higher CTR can lower the CPC you pay at the same CPM.
Results are estimates based on the numbers you enter and are not financial advice.