What is video view rate?
View rate tells you how often your video was watched once it was shown. A low rate usually points to a weak thumbnail, title or opening seconds.
How to use the video view rate calculator
Type your numbers into the fields above and the result updates as you go. Copy it into a report, or share a link that opens the calculator with your numbers already filled in.
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Frequently asked questions
What counts as a view?
Each platform defines a view differently, for example by minimum watch time. Check the platform's help page before comparing numbers across platforms.
Can view rate be above 100%?
Normally not, because views are compared with impressions. A value above 100% suggests the two numbers use different time ranges or definitions.
Results are estimates based on the numbers you enter and are not financial advice.