What is cost per follower?
Cost per follower tells you what your audience building really costs. Pair it with engagement rate to check that new followers are active.
How to use the cost per follower calculator
Type your numbers into the fields above and the result updates as you go. Copy it into a report, or share a link that opens the calculator with your numbers already filled in.
Related calculators
You may also want the follower growth calculator, follower goal calculator, follower churn rate calculator. Browse everything in audience growth calculators.
Frequently asked questions
Should I count organic followers too?
Count only the followers gained during the period you paid for, or the result will look cheaper than it was.
Does a low cost per follower mean good quality?
No. Cheap followers can be inactive. Check engagement rate alongside cost.
Results are estimates based on the numbers you enter and are not financial advice.