What is follower churn rate?
Follower churn shows how quickly you lose your audience. Growth only adds up when new followers outpace the ones who leave.
How to use the follower churn rate calculator
Type your numbers into the fields above and the result updates as you go. Copy it into a report, or share a link that opens the calculator with your numbers already filled in.
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Frequently asked questions
Is some churn normal?
Yes. Every account loses some followers over time. Watch for sudden spikes after a post or a change in content.
Should I count new followers in churn?
No. Churn uses only the followers you had at the start of the period and how many of them left.
Results are estimates based on the numbers you enter and are not financial advice.