What is break-even ROAS?
Break-even ROAS is the return your ads must reach just to cover their own cost. It turns your margin into a clear target for every campaign.
How to use the break-even roas calculator
Type your numbers into the fields above and the result updates as you go. Copy it into a report, or share a link that opens the calculator with your numbers already filled in.
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Frequently asked questions
Which margin should I use?
Use your profit margin after product, shipping and fees but before ad costs. That is the share of each sale available to pay for ads.
Can break-even ROAS be below 1?
No. Even at a 100% margin you need at least 1x ROAS to recover what you spent on ads.
Results are estimates based on the numbers you enter and are not financial advice.