What is ROAS?
ROAS shows how much revenue each unit of ad spend brought back. Compare it with your margin to know whether a campaign pays for itself.
How to use the roas calculator
Type your numbers into the fields above and the result updates as you go. Copy it into a report, or share a link that opens the calculator with your numbers already filled in.
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Frequently asked questions
What ROAS do I need to break even?
Your break-even ROAS is 1 ÷ your profit margin. At a 25% margin, you need a ROAS of 4x.
What is the difference between ROAS and ROI?
ROAS divides revenue by ad spend. ROI compares gain against cost, so it shows profit relative to what you spent.
Results are estimates based on the numbers you enter and are not financial advice.