What is conversion rate?
Conversion rate shows how well your landing page turns visitors into customers or leads. It connects ad performance to business results.
How to use the conversion rate calculator
Type your numbers into the fields above and the result updates as you go. Copy it into a report, or share a link that opens the calculator with your numbers already filled in.
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Frequently asked questions
Should I divide by clicks or visitors?
Use whichever your reports count reliably, and keep it the same over time. Clicks come from the ad platform; visitors or sessions come from your analytics.
How do conversion rate and CPA relate?
Cost per acquisition equals cost per click divided by conversion rate. A higher conversion rate lowers what each customer costs.
Results are estimates based on the numbers you enter and are not financial advice.