What Is a Good Conversion Rate?

Shopify and ecommerce stores

Littledata Shopify benchmarks put the average Shopify store conversion rate at about 1.4%, with the top 20% of stores converting above 3.2%. Rates vary a lot by product type and price: cheaper, repeat-purchase products convert better than luxury items.

Etsy shops

Etsy shows your conversion rate in Shop Stats. Etsy does not publish an official average, so compare month to month and between listings.

Google Ads

Google Ads conversion rates depend on what you count as a conversion: a lead form usually converts higher than a purchase. Industry averages are published by WordStream 2025 Google Ads benchmarks; compare against your own industry, not the overall figure.

Sales conversion rate

For sales teams, the rate from lead to closed deal depends heavily on lead quality and price. Track it by lead source so you know which channels bring buyers.

Calculate yours

Use the conversion rate calculator, then check what each conversion costs with the CPA calculator.

What is a good conversion rate for a Shopify store?

Shopify reports online store conversion rate as the share of sessions that ended in an order. Find it under Analytics in your Shopify admin. Judge it by traffic source: visitors from email and returning customers convert far better than cold traffic from social ads, so a store-wide average hides the detail. Break it down by channel, then calculate each one with the conversion rate calculator.

What is a good conversion rate on Etsy?

Etsy shows a conversion rate in Stats: orders divided by visits for the period you choose. Because many Etsy visitors are browsing and comparing, single-digit rates are common. Improve it by focusing on the listing itself: clear photos, shipping cost shown up front, and reviews near the price.

What is a good conversion rate for Google Ads?

Google Ads defines conversion rate as conversions divided by ad interactions (usually clicks). A good rate depends on what you count as a conversion: a newsletter sign-up converts far more often than a purchase. Make sure only business goals are set as primary conversions, otherwise the rate looks high while sales stay flat. Pair it with the CPA calculator to see what each result costs.

Conversion rate for sales teams and websites

For a sales team, conversion rate is usually deals won divided by qualified leads. For a website, it is goal completions divided by sessions or visitors. Use the same denominator every month; switching between visitors and sessions changes the rate even when nothing else has changed.

Frequently asked questions