How to calculate engagement rate on Facebook
Facebook engagement rate = (reactions + comments + shares) ÷ Page followers × 100
Example: 150 + 20 + 30 = 200 interactions on a 20,000-follower Page = 1%.
Engagement rate on Meta Business Suite
Meta Business Suite shows reactions, comments, shares and reach for each post. To measure against people who saw the post rather than all followers, divide by reach with the engagement rate by reach calculator.
Why Facebook rates look low
Facebook Pages reach only a small share of their followers organically, so follower-based rates are low across the board. See what a good engagement rate is for published Facebook figures.
How to calculate engagement rate on Facebook (Meta)
Open Meta Business Suite, go to Insights and choose Content. For each post you will find reactions, comments, shares and reach. Add the interactions together and divide by reach to get engagement by reach, or by your page's followers to get engagement by followers. This calculator lets you choose either, so your numbers match the way your report is built.
Facebook engagement rate formula
Engagement rate = (reactions + comments + shares) ÷ reach × 100
Some teams also add link clicks. If you do, add them for every post, otherwise your rates will jump around for reasons that have nothing to do with the content.
Facebook engagement rate checker: reading your result
Facebook rates are usually lower than Instagram or TikTok rates, because Facebook shows pages to a smaller share of their followers. Compare a post against your page's own average first. Posts that start conversations in the comments tend to reach more people afterwards, so comments are worth watching on their own.
How to use this calculator
Enter page followers, reactions, comments and shares. The result updates as you type, so you do not need to press Calculate after each change. Use Copy result to paste the figure into a report, or Share link to send the calculator with your numbers already filled in.
Related calculators
You may also want the Engagement Rate Calculator, LinkedIn Engagement Rate Calculator, YouTube Engagement Rate Calculator. Browse everything in engagement & reach calculators.
Frequently asked questions
Do link clicks count?
Not in this formula. Add them if you want a click-inclusive rate, and stay consistent.
Followers or likes?
Use Page followers. Facebook now centres Pages on followers rather than likes.
Results are estimates based on the numbers you enter and are not financial advice.