How to calculate engagement rate on TikTok
TikTok is a views-first platform: most people who see your video do not follow you. So TikTok engagement rate is normally calculated per view.
TikTok engagement rate = (likes + comments + shares + saves) ÷ views × 100
Example: 1,200 + 60 + 40 + 50 = 1,350 interactions on 20,000 views = 6.75%.
Engagement by followers on TikTok
Some brands divide by followers instead. On TikTok this can exceed 100% when a video goes viral, which makes it hard to read. If you need a follower-based figure for a report, use the standard engagement rate calculator.
Checking a TikTok account
Views, likes, comments, shares and saves are public on most TikTok videos. Calculate 10 recent videos and take the average to check a creator before a partnership.
Is your TikTok engagement rate good?
TikTok generally shows higher engagement than other networks. See what a good engagement rate is for published figures.
TikTok engagement rate example
Engagement rate = (likes + comments + shares) ÷ views × 100
Example: a video gets 20,000 views, 1,400 likes, 60 comments and 40 shares. That is 1,500 interactions, so the engagement rate is 1,500 ÷ 20,000 × 100 = 7.5%.
How to use this calculator
Enter video views, likes, comments, shares and saves. The result updates as you type, so you do not need to press Calculate after each change. Use Copy result to paste the figure into a report, or Share link to send the calculator with your numbers already filled in.
Related calculators
You may also want the Engagement Rate Calculator, Facebook Engagement Rate Calculator, LinkedIn Engagement Rate Calculator. Browse everything in engagement & reach calculators.
Frequently asked questions
Do I include saves?
Yes. TikTok shows saves publicly, and they are a strong signal of value.
Why use views instead of followers?
Because TikTok shows most videos to non-followers, views reflect the real audience.
Results are estimates based on the numbers you enter and are not financial advice.