LinkedIn engagement rate definition
LinkedIn defines engagement rate for Pages as interactions plus clicks plus follows, divided by impressions (LinkedIn Help). Clicks are part of it, which is why LinkedIn rates often look higher than on other networks.
How to calculate engagement rate on LinkedIn
LinkedIn engagement rate = (reactions + comments + reposts + clicks) ÷ impressions × 100
Example: 120 + 15 + 5 + 60 = 200 engagements on 5,000 impressions = 4%. Find the numbers in your post or Page analytics.
Personal profiles
Personal profile analytics show impressions, reactions, comments and reposts but not always clicks. Leave clicks at 0 and keep it that way when you compare posts.
Is your LinkedIn engagement rate good?
See what a good engagement rate is for published LinkedIn figures.
LinkedIn engagement rate formula
LinkedIn engagement rate = (reactions + comments + reposts + clicks + follows) ÷ impressions × 100
If you leave clicks out, say so in your report, because the rate will look much lower than LinkedIn's own figure.
How to use this calculator
Enter impressions, reactions, comments, reposts and clicks. The result updates as you type, so you do not need to press Calculate after each change. Use Copy result to paste the figure into a report, or Share link to send the calculator with your numbers already filled in.
Related calculators
You may also want the Engagement Rate Calculator, Facebook Engagement Rate Calculator, YouTube Engagement Rate Calculator. Browse everything in engagement & reach calculators.
Frequently asked questions
Does LinkedIn include follows?
For Pages, yes. Add follows gained from the post to clicks if you want the exact LinkedIn figure.
Why impressions and not followers?
That is LinkedIn's own definition, so your result matches what LinkedIn shows.
Results are estimates based on the numbers you enter and are not financial advice.