What is an influencer rate calculator?
It turns your audience size, engagement and the terms of a deal into a price you can quote. It is useful for creators setting rates and for brands checking whether a quote is fair.
How to use it
- Pick the platform and enter followers (or subscribers) and your engagement rate.
- Choose your niche and how many pieces of content the brand wants.
- Set usage rights and exclusivity. These are often left out of quotes and are where creators undercharge most.
How we calculate your rate
Brands and creators often start from a rule of thumb of roughly $10 per 1,000 followers for a single sponsored feed post, then adjust it. We use that as the base and multiply by the factors you pick: niche, audience region, content type and how engaged your audience is. The result is shown as a range (70% to 130% of the middle estimate) because real deals vary with negotiation, deliverables and timing.
These multipliers are our own assumptions based on how pricing commonly differs, not official data from any platform. Change the inputs to see how each factor moves the price.
Platform multipliers reflect that a YouTube video takes far more work than a tweet: Instagram 1×, TikTok 0.8×, YouTube 2×, LinkedIn 1.5×, X 0.5×. Usage rights add 20–50% and exclusivity 15–30%.
Influencer rates by audience size
Creators are often grouped by size: nano (1K–10K), micro (10K–100K), mid-tier (100K–500K), macro (500K–1M) and mega (1M+). Smaller creators tend to have higher engagement, so they can charge more per follower than the size alone suggests, which is why engagement is part of this calculator.
Tips for negotiating with brands
- Price usage rights and exclusivity separately; never give them away for free.
- Bundle deliverables (for example a Reel plus three Stories) for a small discount.
- Share real results: reach, engagement and clicks from past campaigns. Work out your numbers with the engagement rate and CTR calculators.
Influencer rate calculator for Instagram
On Instagram, Reels usually cost more than single photos, and Stories cost less because they disappear after 24 hours. Choose the platform and format and the calculator adjusts the price. For a quick Instagram-only estimate based on likes and comments, try the Instagram money calculator.
Influencer rate calculator for TikTok
TikTok sponsorships are priced more on average views than on followers, because the For You feed shows videos to people who don't follow you. If your views are much lower than your follower count, quote toward the bottom of the range. For platform payouts rather than brand deals, use the TikTok money calculator.
Influencer rates in India, the UK and South Africa
Rates follow the audience's market. A creator whose followers are mostly in the UK can charge more than one with the same numbers whose audience is mostly in India or South Africa, because advertisers value each customer differently. Choose the audience region in the calculator to apply this, then convert the dollar result into your local currency.
What to include in an influencer rate card
- Price per format (post, Reel or video, Story, bundle)
- Usage rights: how long and where the brand can reuse your content
- Exclusivity: whether you can work with competitors during the deal
- Number of revisions included
- Your engagement rate and audience locations
How to use this calculator
Start with the “Platform” menu, then enter followers / subscribers, engagement rate and number of deliverables. The result updates as you type, so you do not need to press Calculate after each change. Use Copy result to paste the figure into a report, or Share link to send the calculator with your numbers already filled in.
Related calculators
You may also want the Instagram Money Calculator, TikTok Money Calculator, YouTube Shorts Money Calculator. Browse everything in creator earnings calculators.
Frequently asked questions
What should a micro-influencer charge?
A 20,000-follower Instagram account with 2% engagement comes out at roughly $280–$520 for one organic post in a general niche.
Should I charge for usage rights?
Yes. If a brand runs your content as an ad, it is worth more to them, so charge more.
How much should a nano influencer charge?
Accounts with 1,000–10,000 followers often charge from about $10 to $100 per post, or work for free products while they build a portfolio. Engagement and niche can push that higher.
Do influencers charge more for TikTok or Instagram?
It depends on the creator's numbers. Short video on either platform usually costs more than a static post because it takes longer to make.
Results are estimates based on the numbers you enter and are not financial advice.